IT's a hard business.
the podcast
Running a photography business isn’t all golden hour and presets. It’s pricing struggles, creative burnout, client boundaries, self-doubt, and somehow still forgetting to back up your files.
It’s A Hard Business is the real-talk podcast for women photographers who want more - more clarity, more confidence, and a business that actually works for them.
We're not here to sugarcoat the industry. We’re here to unpack the hard stuff, share what’s worked (and what hasn’t), and help you build a creative business that feels sustainable, profitable, and actually fun again.
Hosted by Haley Adele & Ruth Gilmour
New episodes monthly.
Based in NZ, relevant worldwide.
This is the stuff they don’t post on Instagram.
new around here?
Here's the top episodes to get you started.
Service, Tips & Choosing The Right Celebrant
It's Ok To Not Have It All Figured Out
Neurodiverse Clients With Nicole Paton
We chat with motherhood photographer and business owner Catherine Smith about building a sustainable career while raising kids, navigating outsourcing, pricing confidence, and letting go of the pressure to have everything “sorted.” A must-listen if you’re juggling life and business.
Nicole Paton (photographer, podcaster, and neurodivergent creative) shares how she built a values-led business around her passions, relocated internationally twice, and now helps others better understand and support neurodiverse clients in their own businesses.
Celebrant and business powerhouse Chloe Wiles shares her journey from starting out to building the iconic Marry Me Chloe brand. We talk about elevating client experience, navigating mindset blocks, and her best advice for photographers, vendors, and couples alike.
Your pricing shouldn't be a mystery.
Free Resource
If your pricing feels like a shot in the dark (or changes based on how confident you're feeling that day), this is for you.
We’ve created a short, practical exercise to help you figure out what you really need to charge to run a sustainable photography business, without burnout, panic-booking, or the guilt spiral.
It’s not a one-size-fits-all template. It’s a tool to help you get clear on what works for you.
Get the free pricing clarity exercise sent straight to your inbox.
