It doesn’t have to be this hard. Really.
We're Haley and Ruth - two photographers, mentors, and business owners who’ve been in the thick of it. Between us, we’ve seen it all: burnout, growth, imposter syndrome, pricing wobbles, dream clients, and that weird quiet season in July.
The Photo Co. is our space to bring photographers together - to learn, to grow, and to stay inspired. No gatekeeping. No fluff. Just real conversations and a whole lot of encouragement.
More Support.
Less Overwhelm.
In-Person Workshops
We’re here to make the photography industry in New Zealand (and beyond) a little more human.
Deep dives into photography, business, and building a sustainable creative career.
1:1 Mentoring
Tailored support for wherever you're at - pricing, workflow, mindset, or all of the above.
Monthly Coworking Days
A chance to get sh*t done, connect with other photographers, and feel less alone in it all.
The Podcast
It’s A Hard Business: honest convos, industry insights, and good laughs.
website templates
Designed for photographers who want to show up and book without the tech headache.
Your pricing shouldn't be a mystery.
Free Resource
If your pricing feels like a shot in the dark (or changes based on how confident you're feeling that day), this is for you.
We’ve created a short, practical exercise to help you figure out what you really need to charge to run a sustainable photography business, without burnout, panic-booking, or the guilt spiral.
It’s not a one-size-fits-all template. It’s a tool to help you get clear on what works for you.
Get the free pricing clarity exercise sent straight to your inbox.
Creatives Co-Working Day
Because working from home doesn’t have to mean working alone. Our monthly coworking days are all about coffee, connection, and actually ticking things off your list.
Join us for a day of focused work with like-minded creatives. Whether you’re editing, emailing, or planning your next big move, these sessions are the perfect balance of productivity and good conversation. We meet once a month in Hamilton at Ruth's Studio – you just bring your laptop, and what ever you're working on.
Because of you, i have found the courage to back myself.
After doing your amazing workshop I have found the courage to back myself. I have up-sold from individual digital sales to selling prints, frames and even an album. I've had a 4 figure quote accepted and product samples printed and big plans in place. I cannot thank you ladies enough. The workshop really has changed things for me."
- rachel h.
It has been refreshing to find WORLD CLASS photography education right here in New Zealand.
After completing endless online courses from overseas - I am so grateful to find Haley & Ruth who I can learn from online, AND in person at workshops and mentoring! I am so grateful for the local opportunities."
- charlotte R.
It's about working smarter not harder.
I’ve been running my photography business for 6 years now, without really knowing how to run a business so have been muddling my way through after being made redundant from my job at a newspaper and throwing myself into the world of freelance work. It was awesome to extend my photography community by meeting some new faces and it was great to invest the time to further educate myself on how I can do things smarter and working on providing a complete experience for my clients!"
- christine c.
Not Another Boring Newsletter.
We Promise.
We write the kind of emails we wish someone had sent us.
Our emails are full of the good stuff - real talk, helpful tools, gentle reminders, and behind-the-scenes thoughts from two women who’ve been where you are. No fluff. No constant selling. Just support that actually helps.
Our best business advice? Some of it’s free.
The kind of resources we wish we had starting out.
business
systems
marketing
What to Do When Your Bookings Feels Slow
The Client Workflow We Wish We Had From Day One
Marketing Without that Awful Ick Feeling
You don’t need another 97-page ebook to download and forget about. You need honest, helpful tools that actually move the needle - written by photographers who’ve been where you are (and still remember what that feels like).
→ What to automate, what to personalise, and how to make it feel effortless.
→ A crash course in showing up online without feeling like a cringe content machine.
→ Feeling Quiet? Here’s What to Do When Bookings Slow Down