Build a Business That Survives the Instagram Apocalypse
Why are so many businesses relying on just one platform to survive?
If you’ve ever felt overwhelmed by the noise of social media or frustrated at how hard it is to reach your people, this is your sign to diversify as well as email marketing is a brilliant place to start.
→ Let’s rewind to 2021. It was a time when Facebook and Instagram went down for six hours and then half the internet collectively lost its mind. Influencers panicked. Brands scrambled. And we all had a moment of reckoning:
Because when someone’s in their inbox, they’re not half-watching Love Island and scrolling Instagram at the same time. They’re more focused, more intentional, and more likely to engage.
It’s no surprise that email marketing tends to convert better than social media. But if the idea of “starting a list” makes your eye twitch - we get it.
Why email?
Ruth avoided email marketing for ages because it felt too techy. But then she sent a few heartfelt emails to 10 clients during a lockdown… and booked multiple sessions straight out of her inbox.
Turns out, people like hearing from you. Especially when you’re not just selling, but showing up.
We used to resist it too
We both love Flodesk - it’s clean, easy to use, and doesn’t feel like learning to code. Others to try: Mailerlite, Mailchimp, ConvertKit, ActiveCampaign.
1. Pick an email provider
2. Start collecting emails (legally)
3. Segment your lists to keep things tidy
4. Set up a welcome email.
5. Re-use your content, you have so much of it.
Tools we love:
- Flodesk (use code HALEYADELE for 50% off)
- Mailerlite (great free option)
- Kit (formally Convert Kit - has more bells and whistles)
- StudioNinja (keeps your client and job information off socials, just incase ya know, instagram goes down again)
