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A Photographer’s Guide to Managing Colour Expectations

How to avoid disappointed clients (and awkward conversations) about edited tones

Let’s talk about colour - not just what looks good in your feed, but what feels good to your clients when they get their gallery.

Because here’s the thing: your clients notice colour. They’ve often spent weeks (or months) picking their wardrobe, curating their wedding colours, or coordinating their outfits down to the shoelaces. And if the images come back with tones that feel way off, that disconnect can leave them feeling underwhelmed (or worse, disappointed).

1. Be honest about your editing style

Do your edits shift blues to greens? Add golden warmth to everything? Desaturate certain tones?

Great. Just make sure that’s clear. Show consistent work on your website and socials, and communicate your style in your welcome guide or onboarding emails. Let your client know:

Example: “My edits lean warm and earthy - colours might look a little more golden than they do in real life. If you’re after a true-to-life finish, let me know so I can tailor things a bit.”

2. Ask about their colour priorities

Some clients won’t care if their dress looks a little more cream than blush in sunset light. Others will care a lot. A quick check-in can save you from awkward post-delivery feedback.

Try asking:

  • “Are there any colours you’ve chosen that you really want to stay true-to-life?”
  • “Do you have a vibe in mind - more natural and warm, or light and bright?”

3. Educate your client, gently

Your clients don’t know what a green colour cast is or why their white shirt looks yellow at golden hour. But you do. A little heads-up in your prep guide or welcome email can go a long way.

Some helpful things to mention:

  • Sunset light casts golden warmth on everything - it’s not just your editing.
  • Green fields and trees can reflect colour into skin tones and clothing.
  • Blue tones (especially in suits or denim) often shift depending on the light and edit.

4. Leave space for feedback

If you offer sneak peeks or previews, remind your client that minor tweaks are okay - especially if they’re surprised by a specific colour tone. They’ll feel more comfortable (and more trusting) if they know edits aren’t set in stone.

Example:

“Let me know if anything feels off with tones or colours - I want you to love these.”

5. Prioritise clarity over control

Yes, you’re the creative. Yes, your editing style is part of your brand. But photography is a collaboration — and if the final images don’t reflect your client’s vision at all, it can feel like a miss. And that’s not great for long-term referrals, word of mouth, or brand reputation.

Clarity at the start = fewer surprises later.